Analytics versus Creativity

Posted by admin updated on 14 Oct, 2009

This is an interesting article by Mark Ritson of Branding Strategy Insider. It debates whether businesses are ignoring the qualitative and going too far with data-driven decision making? Mark Ritson argues that data dulls creativity. The rising emphasis on using analytics to guide marketing decisions...

Police Department uses Analytics Technology to combat crime

Posted by admin updated on 06 Oct, 2009

Canada’s Edmonton Police Services (EPS) is deploying business analytics technology to prevent crime and increase public safety. Crime data analytics is a powerful tool that enables law enforcement officials to sift through historic incident, offense, arrest and call-for-service records to accurately pinpoint crime rates and...