Book Review: Competing on Analytics

Posted by admin updated on 16 Nov, 2009

I recently read an interesting book that resonates with the soul of Indus Insights – “Competing on Analytics: The New Science of Winning” by Tom Davenport and Jeanne Harris. The essence of the book is that analytics is the cornerstone of sustainable competitive advantage in today’s business...

Marketers find comfort in numbers

Posted by admin updated on 01 Nov, 2009

The days when marketers could get away with trusting their gut feelings are coming to an end. The data-driven marketing revolution is upon us. Marketers are overwhelmed by the need to use data to make marketing more effective and efficient. Data has become the lifeblood...