American Express to sell insights from its databasePosted by admin updated on 01 Dec, 2009
American Express announced the launch of its Business Insights division, a new analytics organization that will draw on the company’s global network to help business customers develop better informed growth strategies.
Business Insights will analyze its transactional data to identify spending patterns on its 90 million cards in force across 127 markets. Currently, the credit card giant offers AmEx partners data-driven insight on where they should advertise and locate stores. This new unit will offer the service to any business willing to pay for it.
American Express, also known as AmEx, is a diversified global financial services company headquartered in New York. Founded in 1850, it now operates in over 130 countries across the globe.