Industry Leaders use Customer Analytics to optimize Marketing Performance

Posted by admin updated on 05 Dec, 2009

New Aberdeen Report spotlights “Offer Optimization: Using Customer Analytics to Improve Marketing Performance”. In this study, they reveal that companies are increasingly harnessing the power of customer analytics to improve the effectiveness of their marketing investment. This enables them to make smarter decisions and obtain...

American Express to sell insights from its database

Posted by admin updated on 01 Dec, 2009

American Express announced the launch of its Business Insights division, a new analytics organization that will draw on the company’s global network to help business customers develop better informed growth strategies. Business Insights will analyze its transactional data to identify spending patterns on its 90...