Analytics takes a foray into the relationships management domain with a newly launched niche social network – The Ice Break. This online service helps users track, analyze, and enjoy their romantic relationships. Co-founded and seed-funded by YouTube’s first UI Designer, Christina Brodbeck; and former head...
Bloomberg Businessweek reports that US government intelligence agencies are putting big money into social media and big data analytics in order to track people’s online behavior. Not surprisingly, the federal government is interested in low-cost methods for tracking people’s every move on the Internet. The...
In an intriguing use of analytics, Marwell Wildlife, an international conservation charity and zoo in the UK, has added predictive analytics software as the latest tool in its 15-year effort to protect the Grévy’s zebra, an endangered species. Marwell Wildlife is using predictive analytics to...
Life insurance companies have found a new use for the vast dossiers of data: predicting people’s longevity. Insurers have long used blood and urine tests to assess people’s health. In a remarkable use of consumer marketing data, insurers are now exploring whether online shopping details,...
MIT Sloan Management Review conducted a large scale global survey of 4,000 executives, managers and analysts from a wide range of industries. The theme of this 27 question survey was Analytics, with a somewhat broader scope. Nina Kruschwitz, MIT Sloan Management Review’s managing editor and...
Greetings! Welcome to the very first edition of InsighterCom. Through this periodic newsletter, we will share with you how analytics can add value to businesses, with a special focus on digital businesses (e-commerce, phone commerce) and direct-to-consumer strategies (digital marketing, loyalty programs, etc.) We will...
It’s been a while since you heard anything from Indus Insights. Let me revive this blog with a Sherman Lagoon Cartoon on Web Analytics. Watch this blog to keep abreast of the innovative uses of analytics! Cheers, Indus Insights
Greetings! Today is the first anniversary of Indus Insights. It has been exactly a year since Indus Insights was incorporated, and about 9 months since we kicked off our sales efforts. Over the course of this short time, we have cleared the first milestone of...
Credit Rating and Information Services of India Ltd (CRISIL), the Indian affiliate of Standard & Poor’s, has acquired Chicago-headquartered knowledge process outsourcing company Pipal Research for $12.75 million (Rs. 58 Cr). Pipal is majority owned by BPO services major Firstsource Solutions, which picked up a...
On an acquisition spree, IBM announced Monday that Netezza, a data warehousing and analytics company, will be the latest addition to its basket for $1.7 billion cash. The deal values Netezza at $27 per share, 9.8% premium on Friday’s closing price. Netezza will expand IBM’s...