Case Studies


We have created extraordinary value for our clients through the use of Advanced Analytics and Big Data approaches. Our work typically leads to 30-200% improvement for our clients, with our clients realizing more than 20x ROI on their investment in us. These results have been achieved across verticals – payments, consumer lending, e-commerce, retail, etc - and functional areas – digital marketing, telesales, risk & fraud management, customer engagement, churn management, etc. We have used a multitude of approaches in generating these results , such as Statistical Clustering, Regression Modeling, Lifetime Value analysis, Decision Trees, Machine Learning, A/B Testing, Association Rule design, Linear Optimization, etc.

The case studies below provide more information on projects delivered for our clients.

Developed transactions-based risk model to reduce losses

Financial Services, Risk Management

We led loss mitigation initiatives at a major global credit card issuer by developing a dynamic, transaction-based scoring algorithm. The goal was to reduce credit losses incurred by new card customers. The approach  complemented the traditional credit bureau based approach and took into account unstructured...